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Case Study: When I’m With You Music Video

Overview:

Grenadian Reggae artist A#keem enlisted Artfullyours to direct the music video and lead marketing promotion for his single When I’m With You.

Project Scope:

Creative Direction, Consultation & Marketing

The Brief:

As one of Grenada’s leading reggae artist, A#keem engaged Artfullyours to elevate his image to reach a larger international audience. Our concept was to direct a beautiful love story that followed a couple as they road tripped around Grenada. With extensive background in the music industry, we secured sponsorship from 3 local businesses and managed their subsequent deliverables. We executed the video seamlessly in one day at 5 locations with a small team of 10.

Leading up to its release, we designed all of the social assets and provided a plug & play 3-week marketing rollout including a contest of which the winner got a free jeep excursion. We also offered PR services and secured 3 media placements in promotion of the single

The Outcome:

Through Artfullyours’ leadership and ability to execute under lean budgets, the music video for When I’m With You amounted 13K views which ranked as his highest viewed music video to date.

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ARTFULLYOURS is a BOUTIQUE CREATIVE AGENCY & STUDIO specializing in artistically designed BRANDING, MARKETING and PRODUCTION for CREATIVE PROFESSIONALS and culture-forward ARTS & MEDIA BRANDS.

Gain Access to Our Newsletter

ARTFULLYOURS is a BOUTIQUE CREATIVE AGENCY & STUDIO specializing in artistically designed BRANDING, MARKETING and PRODUCTION for CREATIVE PROFESSIONALS and culture-forward ARTS & MEDIA BRANDS.