Let’s be honest here. Managing a social media account can be a lot of work. In fact, that is why it is a full time job for many. All of the advice you probably heard is you need to post more, be consistent, make quality work and then repeat that across different platforms. While Artfullyours has mastered social media management & content creation for our clients because we understand their audiences’ needs, we still need help too. It is quite overwhelming to look for the right tool that is time-saving and has easy-to-use features to help manage social media accounts. But luckily we have discovered a tool that has an intuitive interface, and a great deal — Publer.
Publer is a social media automation tool that allows you to manage multiple social media accounts such as Facebook, Instagram, Tiktok, Pinterest, Twitter, LinkedIn, Google, Youtube, and WordPress. Imagine this, in a matter of minutes you can schedule unique content across social platforms that can last you weeks! Publer has an intuitive interface which makes posting on various networks easy with bulk scheduling, shortcodes, hashtag suggestions and more. Started in 2015, Publer has grown its capabilities to rival social powerhouses like Hootsuite, Buffer, and Sprout Social and the great thing is you can access those features for half the price with Publer!
As you can tell, Publer is packed with features but we’ll get to the point and show off the features that we love the most about this tool.
Why stress about what to post every single day when you can spend just an hour scheduling content to go live across a whole month. That means that your social media can be on auto-pilot while you focus on things that matter most to you. What’s even better is that you can create predefined time slots for your posts so that once you make the content, it will auto schedule itself at the time you determined is best for your audience.
Another great feature Publer has is the calendar view where you can see all of your posts in one place, and arrange posts by dragging and dropping them on the desired date—which can be helpful when you want to set up content for the upcoming week or month. Also for those who care about how their IG feed will look aesthetically, there is also an option where you can preview how your IG feed will look based on the content you have scheduled. Lastly, the calendar view feature also allows you to schedule in bulk which can be helpful for those who want to save even more time.
As Canva lovers, we love that Publer partnered with the content creation app to make it easier for you to transfer your designs over to be scheduled on Publer. The same goes for when you edit videos with VistaCreate Pro. We promise you, this will save you a lot of time and space from the computer having not to deal with downloading and uploading your content one by one.
There are so many features to highlight within Publer so outside of our favorites, here are the honorable mentions:
Shortcodes: With Publer’s shortcode feature, you can save phrases, URLs, hashtags, or anything else you use repeatedly, and add them quickly to all your posts with one quick shortcut.
Watermarks: Content creators rejoice! You can automatically place watermarks/logos on all of your photos/videos that you post. Trust us, this saves lots of editing time.
Analytics Report: Publer sends weekly and monthly reports automatically to your email, so you can see how your posts are performing. If you are interested in growing your platform then analytics is super important to identify what is performing well and what isn’t.
With all this said, the key deciding factor and what makes Publer a perfect tool for small businesses is their reasonably priced subscription plans — Free, Argentum, & Aurum.
If you’re looking for an easy-to-use social media tool that you can use for all major social media platforms and is at the same time affordable, we would recommend you to try Publer. If you are not sure if Publer would work for you, you can sign up for their free plan. They also have a 7-day free trial where you can test out the premium plans. Either way, let us know your thoughts!
ARTFULLYOURS is a BOUTIQUE CREATIVE AGENCY & STUDIO specializing in artistically designed BRANDING, MARKETING and PRODUCTION for CREATIVE PROFESSIONALS and culture-forward ARTS & MEDIA BRANDS.
